How do you feel when someone is rude to you?

How would you feel if one of your colleagues called you scum in front of other people?

Recently the deputy leader of the Labour Party, Angela Rayner, was forced to apologise after she called a Tory MP 'scum,' in the House of Commons.

Research has shown that rudeness - even witnessing rudeness - significantly reduces people's ability to think clearly, be creative and help their colleagues. 

Rudeness and incivility is not just unpleasant, it has a direct and significant impact on performance and productivity.

In other words, if you want to lead a great team - a creative team that gets things done…don’t be rude.